São Paulo Convention & Visitors Bureau

Welcome to the State of São Paulo, a place full of energy and opportunities! In addition to the capital, the state offers a multitude of charming destinations. Explore the natural beauty of the Serra da Mantiqueira region, where majestic mountains and picturesque waterfalls provide a peaceful refuge from the urban hustle and bustle. Whatever your preference, São Paulo has something for everyone. Prepare to be amazed by the State's cultural diversity and warm hospitality. Visit São Paulo! Each region of the metropolis has a unique identity, opening up a huge range of tours and activities. Find out more about the destinations in the capital of São Paulo and associated cities. A state that brings together a small world in its territory, São Paulo was built by people from different regions. The people who began their history by exploring lands, welcomed migrants and immigrants to transform themselves into an economic powerhouse, rich in diversity and with tourism increased by businesses, cultural attractions, beaches, the Atlantic Forest and inland resorts.

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The history of São Paulo, a state that was born while exploring the country and today is home to a world

São Paulo, like Brazil, is marked by the mixture of different peoples, who combined their heritage to form the identity of the people of São Paulo today. Currently, there are more than 70 countries that have left their mark on the city’s architecture, cuisine, sports and many other aspects.

The culture was marked by classical music with the Germans, who arrived in São Paulo – more specifically Santo Amaro – in 1827. Opera and lyrical singing were brought by the Italians, who came to Brazil in the 1870s, mainly for the south and southeast of the country. Still from Italy came influence in the plastic arts, with Alfredo Volpi and Victor Brecheret, who contributed to the modernist movement. This mix was responsible for elevating São Paulo to the category it is today, as the cultural capital of Latin America.

São Paulo has such a rich history that tells the life of a nation, a nation that houses in its territory, without exaggeration, characteristics from all corners of the world. This story began with a pioneering people, pioneers, who climbed mountains and opened forests to mark their territory in a topographical location that, from a security point of view, was perfect. Currently, the region is consolidated as one of the greatest economic and political powers in the world, continues to develop fully and is home to people from all over the world.

São Paulo is a surprising metropolis in everything, especially in its diversity. A mix of styles and cultures, it is also a great entertainment center: there are countless cinemas, theaters, cultural centers, museums, historic buildings, parks, art galleries, event spaces.

Whatever your style, the city has a lot to offer: knowledge, trends, memories, colors, flavors… Experience a São Paulo that’s your own!

EXPLORE SOME SÃO PAULO AND ITS ATTRACTIONS

São Paulo Municipal Market

Located on Rua Cantareira, in the Historic Center of São Paulo, the Municipal Market of São Paulo, popularly known as Mercadão, is one of the most important tourist attractions in the city. Full of leisure and commercial options, the building, which has more than eight decades of history, was opened in 1933, replacing the old Central Market, which operated outdoors on Rua 25 de Março.

Sala São Paulo

Built with a concrete structure and brick masonry in the Louis XVI style, with sculptures and meticulous details, Júlio Prestes would be the starting station of the Estrada de Ferro Sorocabana, the main transport route for coffee in São Paulo. Occupying a total area of 25 thousand m², its architectural project, designed by Cristiano Stockler das Neves and Samuel das Neves, was awarded an award at the III Pan-American Congress of Architects, in 1927.

Masp – São Paulo Art Museum Assis Chateaubriand

Located in the heart of the city, Avenida Paulista, Masp – São Paulo Assis Chateaubriand Art Museum – is one of the most important museums in the Southern Hemisphere and one of the city’s main postcards. It is on the list of the ten most visited tourist attractions in São Paulo and, on Tuesdays, it offers free visits to the general public.

Pinacoteca São Paulo

Designed by architect Ramos de Azevedo in 1895, the building that today houses the Pinacoteca do Estado was the first art museum in São Paulo. At the time, it was built to house the Lyceum of Arts and Crafts, an institution that trained technicians and artisans in the city.

Football Museum

On September 29, 2008, the Football Museum was inaugurated, inside the Pacaembu stadium. The project occupies an area of 6,900 square meters beneath the stadium’s stands. Its architecture stands out for integrating the spaces: the roof is the grandstand itself, a walkway connects the east and west sides of the building and allows a beautiful view of Charles Miller Square.

Theatro Municipal

The Theatro Municipal, one of the great postcards of São Paulo, underwent a complex renovation that took almost three years, restoring the stage, hundreds of old paintings and more than 14 thousand stained glass windows and making the place more similar to the Municipal from the last century, but much more modern.